At the dawn of the internet websites were created without much thought as to what changes, if any, would need be made in the future. To keep your website relevant, gaining new links, keeping users satisfied and getting traffic from search engines, you need to have a maintenance plan. As with any maintenance plan small improvements performed regularly are better than large radical changes made in...
Recent Posts
Gab Goldenberg wrote the Beginner’s Guide to Remote Usability Testing and about the mobile usability of text fields for Usability Post. Due to a surgery that’s left me unable to sit for the time being, I’ve recently been in the position to make much more extensive use of my iPod touch for browsing the web. And besides for realizing that the WP core needs a mobile friendly back...
Whenever Ajax enter the conversation for an SEO or internet marketer, chances are good there will always be a deep sigh or an “ugh” face. While it is true that search engines are getting better at indexing this type of content, we still aren’t at the point that you can realistica...
Microsites are often abused and looked down on as a tactic in the SEO world. They get used for the wrong situations, the wrong reasons, and to solve the wrong types of problems. In this post, I’ll talk about some of the bad ways Microsites get used and some of the ways you could use them to ...
GoDaddy sure is making the headlines these days. Though people are mainly incensed about the fickleness of their stance on the SOPA (Stop Online Piracy Act), what has been playing over and over in my head is Joost deValk’s post about GoDaddy’s spamy link building techniques. So rather t...
In my previous post on 404 pages, my advice as to when you should redirect the page and when you should just let it continue returning a 404 error (and eventually die) was simple and is summed up in the following sentence: “If your 404 page is indexing or getting links from other sites, redir...
Google’s bias for their own services has many people rethinking their SEO strategies. It even begs the question of whether SEO is still worth the effort. Despite the seemingly disheartening future of SEO, I share the opinion of many who believe that SEO’s demise is nowhere near the futu...
With Aaron Wall sounding more and more like an anti-Google evangelist each day, I have become even more careful in sifting through what I read as I try to maintain neutrality. Neutrality, which I believe is important in order weigh the best options for SEO clients each day. This means neither bashi...
I’ve been mulling over the staggering figures from my last post, and have come to realise that the figures merely strengthen my belief as to how we should approach SEO. For the past several years I have emphasised time and again the importance of not having a short-sighted approach to SEO. I have...
Google has dominated search for years now and continue to do so not only because they’ve managed to get a chokehold on search users. No matter how much flak the big G may have been getting these days for showing bias towards advertisers and big brands, pushing their own services, and even “fail...
